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Automating What's Next Seminar Series: San Jose

San Jose, CA | July 31, 2024 | 9:00 a.m. - 4:20 p.m. | Beckhoff San Jose Office

Transform your business with Beckhoff:

Open up a new world of possibilities and discover what’s next! We’ll guide you through cutting-edge control solutions designed to help you differentiate and solve your most complex challenges. This seminar will help keep you on the forefront of innovation and maintain a competitive edge in engineering.


Engage with the experts:

Connect with our U.S. and international product managers for insider insights into groundbreaking automation developments. Participate in direct, one-on-one discussions about your applications and receive targeted technical guidance to optimize your engineering processes for maximum impact.


Connect with the Beckhoff community:

Explore, learn and share insights with other attendees about your own latest advancements. By uniting with like-minded engineers, you can shape the future of your industry and change the world as part of the Beckhoff USA community.

Register Now 

Register below for this first-come, first-serve event. Space is limited!

Training Kit Giveaway: 

Must be physically present at the seminar to receive training kit voucher.

San Jose Seminar Registration:

Top Golf Event Registration:

Check out the full agenda:

*Subject to change

9:00 a.m. – 9:20 a.m.
Intro and "The Beckhoff System"
9:20 a.m. – 9:50 a.m.
We Know You Like Options! IPC Hardware and Software Enhancements: Explore exciting new PC-based controller introductions and operating system options for Windows alternatives.
9:50 a.m. – 10:30 a.m.
Let's Get Started with TwinCAT Updates: Leverage new features and capabilities in Build 4026.
10:30 a.m. – 10:50 a.m.
10:50 a.m. – 11:05 a.m.
EtherCAT: Foundations you need to know
11:05 a.m. – 11:35 a.m.
Over 1,000 I/O options and counting! Yep, there's a slice for that. Learn the latest news on Beckhoff I/O offerings including power supplies with EtherCAT Diagnostics
11:35 a.m. – 12:05 p.m.
PC based safety? Yup, and the TwinSAFE roadmap
12:05 p.m. – 12:35 p.m.
We never stop "moving": get the latest updates in motion control hardware (AX-Technology, Compact Motion, Servo Motor)
12:35 p.m. – 1:35 p.m.
Lunch Break
1:35 p.m. – 2:05 p.m.
Stay "tuned in" with Motion software. Learn what's coming with new motion controller MC3, Autotuning, motion designer
2:05 p.m. – 2:50 p.m.
Revolutionize product transport and simplify engineering at the same time. XPlanar & XTS Technologies.
2:50 p.m. – 3:20 p.m.
3:20 p.m. – 4:05 p.m.
Extending Measurement Capabilities with EtherCAT: Understanding the basics of measurement technology and the steps taken for reliable data to reach TwinCAT.
4:05 p.m. – 4:20 p.m.
Closing Remarks and Survey
5:30 p.m. – 7:00 p.m.
Top Golf (must register)

Beckhoff USA Presenters


Software Product Manager

Test & Measurement

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Daymon Thompson

Director of Product Management

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I/O Product Manager

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Eric Reiner

IPC & MX-System Product Manager

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Casey Taylor

Software Product Manager

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Hank Lee.jpg

Hank Lee


Regional Manager

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Jeff Johnson


Product Manager


Matt Prellwitz

Drive Technology

Product Manager

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Please note: Photographs and videos may be taken during our event for social media, internal, promotional, and/or marketing purposes. By attending, you consent to the use of your likeness in these materials. If you prefer not to be photographed or have concerns about appearing in promotional materials, online publications, or social media, please inform us in advance. We respect your privacy and will accommodate your request to the best of our ability.

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